Management Essay Example | Topics and Well Written Essays - 750 words - 22

Management - Essay Example There are various strategic management models and they are chosen according to their suitability in meeting a company’s goals. These models are chosen for the purpose of formulating and implementing strategic management plans for a company. There exists no universal strategic management model that can suit any business, so it necessitates companies to adopt an existing model and modify it to suit their requirements. A basic strategic management model focuses on the company’s mission, objectives, situational analysis, strategy formulation, application and its control. The company’s external environment presents a potential market whose only limitation is lack of information regarding the products they offer (White 365). Natural Grocers’ products lack sufficient exposure in their potential market because of ignorance. The Natural Grocers has over the years cultivated an invaluable personnel attitude of belief in the company’s objectives and long-term goals. Personalization of a company’s principles by its employees enables the company to be seen from a different perspective by the market it serves. This has helped strengthened the company’s position in the community and market. The existing and potential company’s client base is faced with the challenge of ignorance in the general population about the benefits posed by the company’s objectives. The firm’s current mission is to expand its reach by increasing the number of branches from 200 to 2000 branches countrywide. This mission is good because it will ensure there are increased sales, which will help the company deal with the ever-increasing competition in their commodities market. Natural grocers by Vitamin Cottage can adopt an alternative or generic strategy that could be as useful as their branch expansion mission could. The company can instead embark on increasing and expanding its products’