Urban Legends Essay Example | Topics and Well Written Essays - 250 words

Urban Legends - Essay Example The lady of the house heartily denied that she had anything to do with the camera being lost, claiming her husband slipped and tossed the camera in to the Loch of his own accord. The issue was still unresolved at press time. The local sheriff’s office along with the fire department has issued an advisory - be extremely careful of what is put down drains and garbage disposals, as increasing reports are coming in of alligators coming out of the sewers. â€Å"I was just walking along Main Street, and there†¦he†¦she†¦it†¦was†, gasped 89 year old lifelong resident Gladys Pichers. Ms. Pichers, a longtime member of the local community, claims that she saw a six-foot alligator crawl out of the sewers. The sheriff’s department, though they were reluctant at first, soon received three more telephone calls about the problem of the reptilian sewer infestation. One woman, who spoke on condition of anonymity, has told the Outcry that she was accosted by an 8-foot alligator across town. Whether both women saw the same alligator or not was unclear as of press time. It is also unclear as to whether or not the alligators were local residents to begin with, or have travelled many miles to join us in our local community. While camping in the forests surrounding Mt. Ranier in Washington State, a local high school student has sworn in a signed affidavit to have seen Bigfoot roaming around in the woods as well. â€Å"He was, um†¦tall,† the student recalled, when pressed for details on the subject. â€Å"And kinda hairy†¦Ã¢â‚¬  Further details will appear tonight on the six o’clock news, when the teen, along with his parents and his lawyer, as well as members of the sheriff’s department, will make a statement and reveal pictures that the teen took while on his expedition. No further searches are expected to take place from law enforcement for the ‘tall, kinda hairy’ Bigfoot. Phone

The Euro Crises Dissertation Example | Topics and Well Written Essays - 4250 words

The Euro Crises - Dissertation Example The availability of easy credit fuelled into the households and the financial sector. The Central bank of Europe managed the cross border lending. The bill of welfare took the upward rising curve when the level of unemployment deepened. Some of the countries had to launch upon in order to find money for their banks. The new expenses had to be borne by the state. The tax receipts collapsed as well. The rates of interest surged. It was assumed by the investors that no government of the Euro zone will default on account of debt before the crisis. Even some of the investors were asked to get rewarded for taking the extra risk while others walked away as they were unwilling to pay for credit crunch. All this led to bond prices to fall which weakened the banks and slowed down growth. The countries of Euro zone were following the unsustainable current account deficits from before the crisis. The domestic spending took the leap as the interest rate was low and wages and the goods got inflate d. This resulted in exports being costly while the imports being cheaper. Germany was recycling the surpluses that were produced by the export machines and financed their consumption. It was anticipated that restoring the continent to its health will take few years because the troubled countries required to control the deficits of the government and reestablish the current accounts so that to improve the competitiveness. A research on the topic will help to analyze the effects of the crisis and the required steps from the countries in order to avoid the crisis. The decreases in output as well as in employment were dampened by the fiscal policies during the periods of... This report stresses that the dent crisis points to a gap between the legal and political thinking in the euro area. The tension between the sovereignty and solidarity has been revealed by the crisis. The government of France acted defend claims regarding the fiscal sovereignty. It also acted to confine the management of the crisis to the intergovernmental rather than Community method. As a result the governments have sidelined the European parliament and decided to favor the European Council. The lessons that the crisis taught is if two folds. The intergovernmental method is not suited to the requirements of the decisive actions during the crisis and there is a mismatch between the speeds in decision making between the council and the markets. This type of problem is regarded as the problem of inter temporal inconsistency. The crisis brought the power realities of the emerging continent. This essay makes a conclusion that the negotiating power of UK also got limited because of the crisis in the Euro zone. The crisis raised the stakes of the European integration to new levels, as well as provided the incentives to move ahead by following the policies of differentiated integration in the reform process of tax and economic governance. The crisis also calls for political populism. The crisis highlighted the economic situation and the financial situation of UK relative to the core Euro countries like Germany. At the time of the establishment the Economic and Monetary Union was less economic than political project. The debt crisis cannot be attributed just as the crisis belonging to the peripheral countries of Europe. The rapid recapitalization of the banking sector of the continent will not be the solution of the crisis.

Reflection Essay Example | Topics and Well Written Essays - 250 words - 84

Reflection - Essay Example 2). These points are the ones that appeal to me most from Sirico’s publication. I think the new concept highlighted in the publication is the fact that entrepreneurship is similar to other professions; therefore, it is prudent to afford entrepreneurs with the same level of respect. Judging them based on stereotypes originating from biased, archaic religious perceptions does little to encourage those in the vocation to engage in ethical business practice. Positive consequences result from applauding the innovative, intuition-filled actions of entrepreneurs, as it affirms their ability to create something in spite of dire circumstances. In my opinion, if the world regarded entrepreneurship as a vocation, there would be a limited need to use regulatory policies to coerce entrepreneurs to conform to business ethics principles. Ensuring ethical practices would become second nature, as entrepreneurs would regard these practices as their inherent duty to the public. They would endeavor to ensure their practices result in positive outcomes rather than harmful

Public anthropology Essay Example | Topics and Well Written Essays - 500 words

Public anthropology - Essay Example Therefore, this book review will resolve to bring about the importance and relevance of cultural anthropology. According to the book â€Å"Why a Public Anthropology?† by Borofsky Rob, the ethnography-writing point of view is to elaborate and depict the relevancy and importance of cultural anthropology. The writer’s point of view is to tell people that cultural anthropology can help transform the world through bringing institutional accountability and transparency among political and social activities. Anthropology can achieve this by creating a wider view of knowing and understanding of different important challenges that otherwise we might fail to understand. The author’s style of writing is formal or rather official because the message is first hand and directed figuratively to the relevant audience. This collective, elaborative form of writing used by the writer suits the audience due to its mind capturing language. The writer clearly defines the book’s concepts since the writer portrays cultural anthropology as a clear subject with clearly explained concepts that places elements of understanding within a cultural context perspective. This makes it easier for the audience to see sense in what seems unfamiliar, exotic, and strange. In addition, the development of the author’s ideas is chronological. The author begins by describing steps to follow during collection and analysis of cultural anthropology data. The author goes ahead to highlight primary tools that other anthropologists used in view of transforming the world using cultural anthropology. Further, the author’s ideas have a systematic order since they show what the audience ought to expect at the beginning of a book, then follows to convey the main message and concludes with the relevant remarks. The areas intended and covered by the book include primary tools used for collecting and analyzing data in cultural anthropology, how both anthropologists and non-anthropologists can

Developmental psychology Essay Example for Free

Developmental psychology Essay Up until a week ago I thought that the states ideas of â€Å"kindergarten readiness† were just political lip service, but last week my opinion changed. I was in the car listening to an interview on NPR (sadly I do not remember the woman’s name) about a new program called Washington Kindergarten Inventory of Developing Skills, or WaKIDS. This year is the pilot season for this program. The interview was also on the up and coming mandate the child care workers, and preschool teacher have a Bachelor’s degree. This mandate will go into effect in 2013 in Washington State. The mission statement for WaKIDS is â€Å"The Washington Kindergarten Inventory of Developing Skills (WaKIDS) is a kindergarten process that: * Welcomes families into the Washington K-12 system as partners in their child’s education. * Gives kindergarten teachers information about the development of children in their classroom to help them teach every child—data about social/emotional, cognitive, language/literacy and physical development. * Align practices of early learning professionals and kindergarten teachers to support smooth transitions for children. * Offers a statewide snapshot of where children in Washington are in their development at the start of kindergarten, to help inform state-level decisions about policy and investments This program is designed to provide a smooth transition from pre-school to kindergarten and maintain positive development in each child. WaKIDS focuses on four main areas in child development they are physical, social/emotional, cognitive and language. The program aims to maintain a collaberation between child care provides, preschool, early education and policy makers in an effort to provide the best arena for children to develop. These collaborations are in person meetings when a child is transitioning from one â€Å"grade† to another. For example, preschool teachers will meet with kindergarten teacher and discuss each child progress or â€Å"standing† and needs. This aids the next teacher in keeping a positive flow to a child’s education, and it allows for the child to be more personally invested in their own success if they know that they teachers is also invested on a personal level. In the NPR interview the woman who was speaking; she owns a daycare facility,  said that she only hires people who have at least a Bachelor’s degree. This is also going to be state mandated by 2013 that every kindergarten teacher have at least a BA, and that there is a 1 to 2 or 1 to 3 ratio of BA holding workers in day cares. The interviewee talked about how she would prefer to hire only those who have college degrees, because they are â€Å"professionally† trained in child development area. I think this is an admirable desire, but it does narrow the employee field because not everyone who is committed to making children’s live better can afford to go to college. This provides material for a great debate, but for me, what it really does is take away from the development of children. Children thrive because they can use their ability to assimilate their surroundings, and the experiences there in. If only people who have college degrees are working with kids imagine how that lessens a child’s experience of life’s diversity. In conclusion, I fully support the desires by the Superintendent’s office to enrich the education standards of this state and heighten the educational level of our children; I am very leery about all the politics that accompany a program such as WaKIDS. I do believe that it is a step in the right direction, and if we as people who work toward the betterment of children will take the risk; we ought to look even further toward education. For example: the Friends school, or Montessori school, or even parochial school. Look at what works. Look into why they provide better education than public schools. And with the guide and more programs like WaKIDS I believe that we will achieve the goal of educating well and enriching our children.

The Business Environment And Strategic Analysis Marketing Essay

The Business Environment And Strategic Analysis Marketing Essay ITC is one of Indias foremost private sector companies with a market capitalization of nearly US $ 19 billion and a turnover of over US $ 5 billion.* ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by Business World and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands. SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities and Threats that are strategic factors for a specific company. SWOT analysis should not only result in the identification of a companys distinctive competencies, the particular capabilities and resources that a firm possess but also in the identification of opportunities that the firm is currently able to take advantage of due to lack of appropriate resources. SWOT analysis is an analytical technique used in strategic management BCG MATRIX The Boston Consulting Group (BCG) reflects the companys portfolio of investments. Each of the companys product lines are plotted in a matrix according to its growth rate of the industry and its relative market share The BCG matrix results in four types of decisions they are Question marks, Stars, Cash Cows and Dogs. PEST ANALYSIS Pest term is used to describe macro environmental factors namely political (legal), economic, social and technological. It helps the firm in understanding market growth or decline, its market position, its potential and its direction PORTERS 5 FORCES MODEL Michael Porters famous Five Forces of Competitive Position model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization ITC- INTRODUCTION ITC is one of Indias foremost private sector companies with a market capitalization of over US $ 19 billion and a turnover of US $ 5 billion. Rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by Business World and among Indias Most Valuable Companies by Business Today, ITC ranks third in pre-tax profit among Indias private sector corporations. As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y.C. Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. HISTORY EVOLUTION The story of the Imperial Tobacco Company of India Ltd. extraordinarily though it may sound, starts long before the company was established, or even thought of. It starts not in India, but in the US. It was started by James Buchaman Duke in 1881. W. Duke Sons Company was doing a flourishing business around 1889 merged with other four players in the market and set up the American Tobacco Company ( ATC ). ATC looked at the British market along with Imperial Tobacco Company Ltd. floated a new company, the British American Tobacco Company Ltd.( BAT ) which was to handle trade outside USA and Britain. With India having centuries old tradition of tobacco, BAT looked into this market. ITC was incorporated on August 24, 1910 under the name of Imperial Tobacco Company of India Limited. Its beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Companys existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into Indias future. The Companys headquarter building, Virginia House, which came up on that plot of land two years later, has become Kolkatas most venerated landmarks. The Companys ownership progressively indianised, and the name of the Company was changed to I.T.C. Limited in 1974. In recognition of the Companys multi-business portfolio encompassing a wide range of businesses Cigarettes Tobacco, Hotels, Information Technology, Packaging, Paperboards Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting Stationery the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. ITC- MISSION STATEMENT An organizations mission is the purpose or reason for the organizations existence. it tells what the company is providing for the society. A well conceived mission statement defines the fundamental, unique purpose that sets the company apart from other firms of its type and identifies the scope of the companys operations in terms of product, services offered and market served. SUSTAIN ITCS AS ONE OF INDIAS MOST VALUABLE CORPORATIONS THROUGH WORLD CLASS PERFOMANCE, CREATING GROWING VALUE FOR THE INDIAN ECONOMY AND THE COMPANYS STAKEHOLDERS ITC-VISION A vision statement describes wat the organization would like to become in the future. It helps in creating a sense of direction for the company and its employees and leads them towards attaining the goals. TO ENHANCE THE WEALYH GENERATING CAPABILITY OF THE ENTERPRISE IN A GLOBALISING ENVIRONMENT DELIVERING SUPERIOR AND SUSTAINABLE STAKEHOLDER VALUE ITC LEADERSHIP- CORPORATE GOVERNANCE The governance framework determines whom the organization is there to serve and how the purposes and priorities of the organization should be decided. It is concerned with both the functioning of the organization and the distribution of power among different stake holders. Governance chain- the governance chain identifies all those groups that have a legitimate influence on the organizations purposes. There are likely to be several conflicts of interest both between different stake holder groups and for individual managers of directors as they try to balance these various interests. The role of the governing bodies- the primary statutory responsibility of the governing body of an organization is to ensure that the organization actually fulfills the wishes and purposes of the owners. THE ITC WAY ITC defines Corporate Governance as a systemic process by which companies are directed and controlled to enhance their wealth generating capacity. Since large corporations employ vast quantum of societal resources, ITC believes that the governance process should ensure that these companies are managed in a manner that meets stakeholders aspirations and societal expectations. ITC has won the National Award for Excellence in Corporate Governance 2006 from the Institute of Company Secretaries of India. Leadership within ITC is exercised at three levels. The board of directors Corporate management committee Divisional management committee The Board of Directors at the apex, as trustee of shareholders, carries the responsibility for strategic supervision of the Company. The strategic management of the Company rests with the Corporate Management Committee comprising the whole time Directors and members drawn from senior management. The executive management of each business division is vested with the Divisional Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally focused on the management of its assigned business. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom, and the need for supervision and control. Since the commencement of the liberalization process, Indias economic scenario has begun to alter radically. Globalization will not only significantly heighten business risks, but will also compel Indian companies to adopt international norms of transparency and good governance. Equally, in the resu ltant competitive context, freedom of executive management and its ability to respond to the dynamics of a fast changing business environment will be the new success factors. ITCs governance policy recognizes the challenge of this new business reality in India. CORE PRINCIPLES ITCs Corporate Governance initiative is based on two core principles: Management must have the executive freedom to drive the enterprise forward without undue restraints This freedom of management should be exercised within a framework of effective accountability ITC believes that any meaningful policy on Corporate Governance must provide empowerment to the executive management of the Company, and simultaneously create a mechanism of checks and balances which ensures that the decision making powers vested in the executive management is not only not misused, but is used with care and responsibility to meet stakeholder aspirations and societal expectations. CORNERSTONES From the above definition and core principles of Corporate Governance emerge the cornerstones of ITCs governance philosophy, namely trusteeship, transparency, empowerment and accountability, control and ethical corporate citizenship. ITC believes that the practice of each of these leads to the creation of the right corporate culture in which the company is managed in a manner that fulfils the purpose of Corporate Governance. The governance structure of ITC, Strategic supervision by Board of Directors Strategic management by Corporate Management Committee Executive management by the Divisional Chief Executive assisted by the Divisional Management Committee The 3-tier governance structure thus ensures that: Strategic supervision (on behalf of the shareholders), being free from involvement in the task of strategic management of the Company, can be conducted by the Board with objectivity, thereby sharpening accountability of management. Strategic management of the Company, uncluttered by the day-to-day tasks of executive management, remains focused and energized. Executive management of the divisional business, free from collective strategic responsibilities for ITC as a whole, gets focused on enhancing the quality, efficiency and effectiveness of its business. CORPORATE SOCIAL RESPONSIBILITY Corporate social responsibility is the detailed issues on which an organization exceeds its minimum required obligations to stake holders. It has been noted that companies increased their awareness of and level of activity in some aspects of social responsibility but they seemed to limit their involvement to a relatively narrow range of issues. It was also indicated that most organizations failed to seek out best practice elsewhere and this they suggested, indicated that social responsibility considerations were not pursued as keenly as commercial activities. ITC believes that an effective growth strategy for our nation must address the needs of rural India, home to 75% of our poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of our disadvantaged citizens from the indignity of poverty. It is ITCs belief that Indias rural transformation cannot be brought about by the government alone. Nor can the efforts of a few enterprises make a decisive difference. Only an inspired public-private partnership can transform lives and landscapes in rural India. ITCs humble endeavors have demonstrated that it is possible to create and sustain a model that can harmonize the need for shareholder value creation with making a substantial contribution to society. For ITC, these are expressions of a commitment beyond the market. Of a conviction that country must come before corporation of a true pride in being Citizen First. E-CHOUPAL The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. E-Choupal, launched in June 2000 unshackles the potential of Indian farmer who has been trapped in a vicious cycle of , Low risk taking ability Low investment Low productivity Weak market orientation Low value addition Low margin Low risk taking ability This made Indian farmers and Indian agribusiness sector globally uncompetitive, despiterich abundant natural resources. The Model in Action: Appreciating the imperative of intermediaries in the Indian context, e-Choupal leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. With a judicious blend of click mortar capabilities, village internet kiosks managed by farmers called sanchalaks themselves, enable the agricultural community access ready information in their local language on the weather market prices, disseminate knowledge on scientific farm practices risk management, facilitate the sale of farm inputs (now with embedded knowledge) and purchase farm produce from the farmers doorsteps (decision making is now information-based). Real-time information and customized knowledge provided by e-Choupal enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality productivity. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the mandi system for price discovery, e-Choupal eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces transaction costs. e-Choupal ensures world-class quality in delivering all these goods services through several product / service specific partnerships with the leaders in the respective fields, in addition to ITCs own expertise. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value. ITC has taken care to involve farmers in the designing and management of the entire e- Choupal initiative. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. They see the e-Choupal as the new age cooperative for all practical purposes. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the e-Choupal initiative to altogether 15 states across India over the next few years. On the anvil are plans to channelise other services related to micro-credit, health and education through the same e-Choupal infrastructure. CAUSE OF UNDERPRIVILEGED CHILDREN ITC launched its notebooks brand Classmates, deliberately pricing itself 10-15 per cent higher than the competition, between Rs 10 and Rs 40. This ensured that it created an affordable-yet-aspirational image and also send a hidden message of being a superior product (60 gsm paper, bleached without using chlorine). Then, ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside. Then, the last two pages of the notebook have trivia and the back cover highlights the corporate social responsibility initiatives of the company Re 1 from each notebook sold is set aside for the cause of underprivileged children ITC supports 60,000 children in rural India. Providing uniforms and books, improving school buildings, adding electricity connections, lights and fans and running over 674 Supplementary Learning Centers, helping rural children aspire to a better tomorrow. This is one of the many ways in which ITC expresses its belief that country must come before corporation. WOMEN ENTREPRENEURS The need of the hour is to diversify rural livelihoods. Towards this end, ITC has forged an empowering partnership with rural women the most effective development workers. ITCs intervention leverages micro-credit and skills training to generate alternate employment opportunities. Increased income in the hands of rural women means better nutrition, health care and education for their children. Working with NGOs, ITC has organized village women into micro-credit groups. Group members make monthly contributions to create a savings corpus. The corpus is used to extend soft loans to group members, thereby eliminating the stranglehold of the moneylender. ITC provides training to group members to handle bank accounts and understand the nuances of government development programs. Empowered groups function autonomously and take their own decisions, including sanction of loans to fellow-members and collection of repayments. Well-managed micro- credit groups with no default records receive further support from ITC in the form of seed money for self-employment activities. Venture funds provided by ITC have already spawned hundreds of women entrepreneurs. Their earnings, ranging from Rs 70 to Rs 150 per day, not only supplement household incomes but also significantly enhance their self-esteem. ITC also conducts skills training to enhance employability. Pickle-making, fish- processing, vermicomposting, spice processing and agarbatti-rolling in rural areas and chikankari, garment-sewing, driving and computer-aided secretarial training in semi- urban areas are some of the examples. ITC goes a step further to help find employment for these trained women in areas related to its operations. This program is helping women across Andhra Pradesh, Karnataka, Madhya Pradesh, Uttar Pradesh and Bihar. Through its various initiatives, ITC touches the lives of 4 million villagers and has proved that it is socially responsible ITC STRATEGIES ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth, anchored on its above mentioned time-tested core competencies. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. CONGLOMERATE DIVERSIFICATION When the management feels that the firms outstanding capabilities or skills can be better utilized and transferred into other industries, though unrelated to the current one, the firm then adopts conglomerate diversification strategy. ITC has adopted Conglomerate (Unrelated) Diversification strategy and accordingly has entered into an array of business apart from its traditional tobacco industry that includes stationery, FMCG, branded apparel, agri-business and packaging and paperboards. STRATEGIC BUSINESS UNIT It is that part of the organization which is a cruicial unit for implementing its strategies. It is also that part which fetches largest revenues. In ITC, tobacco industry is its SBU, as it fetches largest revenue and is its first business which has given the conglomerate a national identity. Also it has empowered ITC with an excellent distribution network which is vital for its success. This network is shared by all other business units of ITC. BACKWARD INTEGRATION ITCs Packaging Printing Business Division was set up in 1925 as a strategic backward integration for ITCs Cigarettes business. It is today Indias most sophisticated packaging house. State-of-the-art technology, world-class quality and a highly skilled and dedicated team have combined to position ITC as the first-choice supplier of high value added packaging. ITCs Packaging Printing Business is the countrys largest convertor of paperboard into packaging. It converts over 35,000 tonnes of paper and paperboard per annum into a variety of value-added packaging solutions for the food beverage, personal products, cigarette, liquor, cellular phone and IT packaging industries. It has also entered the Flexibles and Corrugated Cartons business. The Division supplies value-added packaging to the Companys Cigarettes business. Its client list includes several well-known national and international companies like British American Tobacco, Surya Nepal Private Limited, VST Industries, , UB Group, Shaw Wallace, Seagrams, Allied Domecq, Whyte Mackay, Hindustan Lever, Tata Tetley and Nestle, Reckitt Benkiser India Limited, etc. STRATEGIC BUSINESS UNIT It is that part of the organization which is a cruicial unit for implementing its strategies. It is also that part which fetches largest revenues. In ITC, tobacco industry is its SBU, as it fetches largest revenue and is its first business which has given the conglomerate a national identity. Also it has empowered ITC with an excellent distribution network which is vital for its success. This network is shared by all other business units of ITC. FORWARD INTEGRATION ITC Limited, the tobacco-cum-hotels major which has been fast transforming itself into a FMCG company, is targeting students by customizing notebooks for schools under the Classmate brand name and this is a part of the companys diversification plans to foray into the other sectors. Classmate notebooks, a sub-brand of Expressions has been customized for schools and is available at retail stores across the country. For this purpose, ITC has entered into arrangements with 150 renowned ICSE schools across the country. A portion of the money coming from the sale of the notebooks would be contributed to some social. The division is targeting the revenue of 100 crore. The business division of ITC is primarily a forward integration of the companys paper manufacturing activity. With ITC having a state of the art paper manufacturing plant at Bhadrachalam in Andhra Pradesh the division has been using the high quality ECF paper for its notebook to make it more eco friendly. MARKETING STRATEGY The marketing logic by which business unit hopes to achieve its marketing objectives. PROMOTION STRATEGY Promotion strategy is the strategy used to communicate the merits of the products and to persuade the target customers to buy it. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumers incorporating the latest fashion trends. Their clothing is not only the latest in fashion but they also come out with clothing for different seasons. They are very active in promoting their products by conducting fashion shows in national and international levels and sponsoring many fashion shows like India Fashion Week etc. PUSH STRATEGY THE MYSTERY SHOPPER A push strategy involves pushing the product through distribution channels to the final consumer. The firm directs its marketing activities (primarily personal selling and trade promotions) towards channel members to induce them to carry the product and to promote it to final consumers. Companies spend a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets. Trade promotion includes discounts, in-store special offers designed to push products through the distribution system. As a part of its promotional strategy, ITC put up posters in the kiranas and used the concept of mystery shopping in case of the tobacco industry. Promoters were sent to the kiranas in town to inform the kirana owners of the mystery shopper, who will visit them at any time, any day and ask for a cigarette. The shop owner has to offer him only an ITC brand cigarette first, even if he requests for another brand. If he insists on another brand, then the shop owner can give h im the requested brand. If he does so, he will be rewarded with gifts like lighters. He will then be qualified to enter into a lucky draw and if he becomes lucky will get a fan or radio set. Also a bumper prize comprising of a trip to Mumbai or Singapore was offered. ITC adopted this strategy to increase its sales and awareness and to gain favoritism from the kirana owners. In anticipation of the mystery shopper, the kirana owners kept offering ITC cigarettes to all customers first and only upon a request or insistence they sold the requested brand. This increased the awareness and sales, while the prizes gathered the favoritism of mystery shoppers. PULL STRATEGY The Pull strategy is where the producer directs its marketing activities (primarily advertising and consumer promotion) towards final consumers to induce them to buy the product. If the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. Thus under a pull strategy, consumer demand pulls the product through the channels. The sunfeast Ready to Eat Pasta came into the market recently. They have been able to establish its presence with 6 per cent in volumes of the branded noodles market and they come number two behind MTR foods in the ready-to-eat market. This has been achieved by excessive advertising which pulls the products through the distribution channels. The strategy adopted is to spend more money on consumer advertising designed to build brand awareness so that shoppers will ask for the products. COMPETITIVE TACTICS PIONEER FIRST MOVER Timing tactic- The first company to manufacture and sell a new product or service is called first mover or pioneer. The advantage of being a first mover is that the company is able to establish a reputation as industry leader, gain cost leadership, and achieve high profits from buyers. The first mover can also set standards for all subsequent products. The first mover has sufficient resources to both exploit the new markets and defend its position against its late rivals. ITC-Welcomgroup pioneered a holistic concept of branded accommodation in the hospitality industry. It was the first to launch the powerful idea of a Hotel within a Hotel by segmenting and branding the hotel services. It created exclusives hotels and executive clubs each catering to the needs of the global business traveler with unmatched quality and a range of services. ITC-Welcomgroup was also the first to brand its cuisine. The Bukhara, the Dakshin and the Dum Pukht are today powerful cuisine brands, which delight connoisseurs in restaurants in several ITC-Welcomgroup hotels. LATE MOVER Late Movers are those who are able to imitate the technological advance of others, keep risks down by waiting until a new market is established and take advantage of the first movers inclination to ignore market segments. ITC entered the biscuit business very late when the two major players Britannia and Parle were busy biting of chunks of the national market among themselves, with a host of smaller brands in various regions. The strategy that the company followed was to find loopholes in the industry into which they can tap. Therefore before entering the segment, ITC dug into market research. Research revealed that the category had gaps which ITC could settle into. Findings revealed that consumers wished to taste new and innovative products. That was precisely what the competition had not done in a big way. ITC launched Sunfeast with six ranges. But it was a calculated risk. ITC stuck to category favorites like Glucose, Marie and Bourbon cream. Along with that, it also launched innovations such as orange-flavored Marie, Marie light and butterscotch-flavored cream biscuits. Sunfeast followed this up with the launch of Sunfeast Milky Magic. More recently, it also has launched the Sunfeast Snacky and Su nfeast In August 2003, a month after its launch, the company undertook a major sampling exercise to promote the product. For two years then, the brand did all the usual rounds riding behind buses, blocking television spots, booking that corner space in your favorite newspaper and so on. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. PRICING MODEL TWO PRONGED STRATEGY The biscuits industry is very competitive and the players fight for market shares. One way of gaining market share is by pricing the products attractively. The industry now has two clear models. Parle products play the low price game at all varieties of biscuits from glucose to cream. Sunfeast looks at a two-pronged strategy where it looks for high margins in cream variants and volumes from the Marie and Glucose segments. It does this as it cannot expect volumes of sales in the cream variant business and so they have a higher margin of profit. In the marie and glucose segment there is heavy competition and the biscuits hardly have any differentiation like the cream biscuit market and the consumers dont pay extra if there is no innovation in the product, so they look for having a lower margin of profit and more volume of sales. The strategy adopted by them is very profitable for the company. FUNCTIONAL STRATEGY Outsourcing is purchasing from someone else a product or service instead of provided it internally. The key to outsourcing is to purchase from outside only those activities that are key to the companys distinctive competencies. ITCs agarbatti SBU and Cottage Industries, Aurobindo Ashram, Pondicherry, which makes the Spriha brand of handmade incense sticks have a strategic tie-up The agarbatti SBU, which recently launched the Mangal Deep range of agarbattis through 100 per cent outsourcing from the small, medium and cottage sector, has launched an assorted Spriha gift pack product. The gift packs, designed and developed in-house by ITC and specially created (with handpicked materials) by Cottage Industries, Aurobindo Ashram, will be in two sizes, and will contain items like high quality incense sticks in two fragrances, a perfumed designer candle, a collection of choice dhoops and a handy ceramic agarbatti/dhoop holder (all hand-made) in a compact box pack. Priced at Rs 100 and Rs 150 (two sizes), the gift packs have been launched in Bangalore as part of a test marketing exercise through outlets stocking ITCs Greetings Cards (Expressions). Planned as a stand-alone gift item, especially for festive occasions, the plan is to utilize the available in-house greeting cards distribution channel to position the product, and gradually scale up visibility at various gift shops through a national roll-out. Cottage Industries, Pondicherry, produces half-a-million packs of handmade Spriha agarbattis per month for ITC under a contractual agreement. ITC follows strict quality parameters in all its sectors and in this sector has expressly stated that it will buy from any cottage industry that agrees to adhere to their quality standards. GROWTH STRATEGIES Growth strategies are defined to achieve growth in sales, assets profits or

Development of Sustainable Water Management System

Development of Sustainable Water Management System 1.0 Introduction A regeneration project close to Bedford will see the construction of a hotel and a school, with both intended to be sustainable. Hunt et al. (2006) judge a developments sustainability based upon its impact upon the local environment, its cost effectiveness, both during and after construction, and also its impact upon society. These factors tend to relate, to varying degrees on different projects, to how sustainable the developments water usage is. Taking this into account, those designing and building the school and the hotel have put considerable time and effort into ensuring that the projects water management setup is from the very top of the line. The following report focuses on the design and implementation of the regeneration projects water management system, calculating the respective quantities of water required for the school and for the hospital to run effectively and evaluating the alternative green solutions available to ensure efficient use of water in the two buildings. Among the green technologies looked at, consideration will be given to collection, storage and usage of rainwater to supplement the water supply sourced from utilities companies. Recycled grey water will also be discussed as a possible means of saving water. Lastly, the report will look into methods of conserving water, explaining how they would be implemented and how effective they would be if utilised on this particular project. 2.0 Description of the Regeneration Project The school that is being constructed will be co-ed and will enrol up to 150 students, catering to children between the ages of six and twelve years old. The school will have a staff of sixteen: eight on full-time contracts, two providing maintenance services and the rest working on a part-time basis. The hotel that is being built will consist of fifty double-rooms and will take on four members of staff on a full-time basis. The schools roof will be made from pitched tiles, taking up approximately 385 m ­2, and approximately 600 m2 of smooth surface. The hotels roof will also be made from pitched tiles, but with no smooth surface. It will take up approximately 1,200 m2. 3.0 Estimating water requirements for the school and the hotel In order to come up with a water strategy, the water requirements of the two buildings must first be approximated. Bradford (2007) notes that for different kinds of end users, there are a variety of purposes that water can be used for, giving the example of the dissimilarity in the water usage patterns of domestic users compared with agricultural users. 3.1 Water requirements for the school The figures in Table 3.1 calculate the schools overall water consumption as being at 720 m3/year. Figure 3.1 breaks down the schools water consumption categorically, displaying the main uses to which water is put in terms of quantity. Flushing toilets takes up the largest proportion (36%) of water consumption (see Figure 3.1). 3.2 Water requirements for the hotel Hunt et al. (2006) note that there is great variation in the use of water at hotels. What consumption patterns there are tend to relate to water usage by the hotels guests, the presence or absence of a hotel swimming pool and the hotels star rating. As there is insufficient data regarding the hotels star rating and water consumption, a water usage estimate of 30 m3/bed space/year is made, as this is displayed in Table 3.2 (Waggett and Arotsky, 2006) to be the typical consumption in hotels without a rating that do not have swimming pools. With the average requirement of water estimated at 30 m3/bed space/year and with a total of fifty double-rooms, total demand can be approximated to be = 30*50*2 = 3000 m3. Hotels use their water supply for bathing, flushing toilets, drinking, cooking, cleaning and gardening. With no data available which can be used to break down water usage into its constituent elements, this is estimated using average UK domestic use (see Figure 3.2) and modified UK hotel use, based on single occupants (see Figure 3.2). 4.0 Non-potable water supply options for the school and the hotel Hastings (2006) differentiates between water that is fit for drinking, known as à ¢Ã¢â€š ¬Ã‹Å"potable water, and à ¢Ã¢â€š ¬Ã‹Å"non-potable water which, while it is not fit for ingestion, may still be utilised to flush toilets, for cleaning vehicles, buildings or clothes (in washing machines) or to irrigate land. While all non-potable water fails to meet the minimum required standards for drinking water, Hastings makes a further distinction between treated non-potable water, known as green water, and untreated non-potable water, referred to as grey water. 4.1 Rainwater harvesting (RH) The EA (2003) notes that rainwater collection may occur by gathering the water from roofs or from hard surfaces such as roads using down pipes (see Figure A-1 in the Appendix). The rainwater gathered can be utilised for any number of non-potable water uses. An approximation will be made here of the expected rainwater harvest from the two buildings being constructed. The rainwater harvests quality varies with elements from outside, like the amount of leaves or bird droppings contaminating the harvest. The impact of these elements can be lessened with the use of a protective filter to cover the rainwater outlet (Cornwall Energy Efficiency Advice Centre, 2007). The EA (2003) also notes that rainwater is of a good enough standard to not need treatment after it has been collected, before it can be used. The gathered water will be kept in an over-ground plastic tank, with its placement selected so as to minimise bacteria growth in hot weather, while also minimising frost when the weather is cold. Line filters will also be put in place. With the right choice of filter and of placement, bad smells and water discolouration can be lessened. 4.1.1 Determination of the quantity of gatherable rainwater for the hotel and The school Accurately calculating the best quantity of gatherable rainwater for the two buildings calls for a plan of the roofs catchment areas and also for rainfall data relating to the local area (see Figure 4.1) (covering the previous 20 years) It is not possible to gather all of the rain that falls on the buildings and transfer it to the plastic container in its entirety. Usually, rainfall harvests lose something in the region of 10%-60% of the water, varying with the kind of roof in question, the drainage coefficient of the material it has been made from (see Table 1) and the filter efficiency: always à ¢Ã¢â€š ¬Ã…“0.9à ¢Ã¢â€š ¬?. It is also possible to lose rainwater if the container it collects in overflows due to heavy rainfall or low water usage (ibid, 2003). Table 4.1: Drainage coefficient for different roof types Roof type Runoff coefficient Pitched roof tiles 0.75 0.9 Flat roof with smooth tiles 0.5 Flat roof with gravel layer 0.4 0.5 (Source: EA, 2003) Based on the aforementioned data, it is possible to work out the potential rainfall harvest in a particular location by inputting the data into this formula (EA, 2008): Q = AAR x TCA x RC x FC where Q = Annual Gatherable Rainfall (litres) AAR = Annual Average Rainfall (mm/yr) TCA = Total Catchment Area (m2) RC = Runoff Coefficient FC = Filter Coefficient 1. For the school As, logically, a larger roof will allow for the collection of a greater quantity of rainwater, it is important to be aware of the roof area. The roof surface areas and their construction materials are: Pitched roof tiles 600 m2 Flat roof (smooth surface) 385 m2 According to Table 4.1, the minimum possible RC for pitched roof tiles is 0.75, while the RC for smooth surface roofs is 0.5 AAR = Annual Average Rainfall (mm/yr) =à ¢Ã‹â€ Ã¢â‚¬Ëœ Average Rainfall (mm) for the 12 Month period illustrated by Figure 4.1 = 573mm The Annual Collectable Rainfall (litres), Q = ((600 m2 X (573 mm) X 0.75) + (385 m2 X (573 mm) X 0.5)) X 0.9 = 331,337.25 litres per annum. = 331.34 m3 per annum. This is a lower value than that of the predicted total annual water demand for the school. 2. For the hotel The hotels roof area is 1,200 m2, entirely made from pitched roof tiles. Q = 1,200 X 573 X 0.75 X 0.9 = 464,130 litres per annum = 464.13 m3per annum. This value also falls below predicted annual water demand for the hotel. Table A-1 (see Appendix A) approximates the monthly rainfall harvest for the two buildings, using the aforementioned equation and using the RC of pitched roof tiles. The figures for the predicted rainfall harvest and the predicted water requirements point to a shortfall in the ability of the rainwater to fulfil the projects water requirements. However, the rainwater may still play a significant role, perhaps covering the two buildings toilet flushing needs, for instance. 4.1.2 Sizing the storage tank in the RH system for the two buildings The EA (2003) notes that the storage tanks purchase price is the most expensive element of setting up the RH system and so deciding upon the right size for it is very important. The biggest tank will not necessarily be the most efficient in the long run and so it is important to work out the optimal size, so that the buildings can harvest sufficient rainwater without overspending. The quantity of water that is kept in the tank should ideally approach the quantity that is required to service the two buildings. The choice of tank must account for price, size and a minimum of two water overflows each year, in order to get rid of unwanted objects in the tank-water. The project planners may also want to invest in a first flush device (Well, 2003) to ensure that the initial water flow, which will contain debris that has collected on the roof, does not enter the tank, keeping its contents relatively clean. The makers and retailers of the rainfall harvest setup will have means of determining the best tank size for the project. In fact, some of them have applications available for visitors to their websites to work out the optimum size for their needs (e.g. Klargesters Envireau products, available at www.klargester.com) and these are handy for making an initial estimate of how much they need to spend. It is best for the planners to go on to discuss this choice with experts in this area. Figure 4.2: Water balance for approximation of rainwater storage capacity The EA (2003) notes that the capacity needed will vary according to elements including rainfall patterns, catchment areas, demand patterns, retention time, cost of parts and the cost of and access to alternative supplies. The Development Technology Unit (2008) also states that the level of capacity needed will be based upon several elements, such as weather and rain data, roof surface area, RC and data regarding the number of consumers and the amount of water they use on average. It goes on to suggest several means of setting the size of system parts: Method 1 the demand-side approach (see Appendix A). Method 2 calculating the size of the tank based on elements such as storage capacity, overflow and drainage (the supply-side approach) (see Appendix A). Method 3 computer model (see Appendix A). The methods differ in terms of how sophisticated and how complex they are. Some of them can easily be undertaken by people without specialist knowledge, whereas some need specialists familiar with complicated software. The major elements contributing to the method selected include: the size and the complexity of the system and its parts the availability of the components that are necessary to operate using a specific method (e.g. computers) the required skills and technical knowledge/training among the practitioners/designers. Also, according to the EA (2008), tank size tends to be based upon either the capacity required for 18 days or a 5% share of the annual yield (whichever of the two is lower). This method will be combined with the supply-side method to determine the tank capacity for this project (see Appendix A). 1. Calculating the optimal tank size based upon the predicted rain yield: The EA (2003) formula for working out the best tank capacity for the rainfall harvest setup is as follows: Tank capacity (litres) = Roof area (m2) x drainage factor x filter efficiency x annual rainfall (mm) x 0.05 For the school Optimal tank capacity (litres) = (600* 0.75* 0.9* 573 mm*0.05) + (385*0.5* 0.9* 573 mm*0.05) = 16566.86 litres = 16.57 m3 For the hotel Optimal tank capacity (litres) = (1,200* 0.75* 0.9* 573 mm*0.05) = 23206.5 litres = 23.21 m3 2. Calculating the optimal tank capacity using the idea of holding 18days- worth of demand: Collection tank volume = days storage x average daily demand For the school The à ¢Ã¢â€š ¬Ã‹Å"Estimating water demands for the hotel and school section and the figures in Chapter 3 show that the overall quantity of water used to flush toilets, irrigate soil and clean is 612 m3 per annum for the school building. This exceeds the estimated annual rainfall harvest. This being the case, the RH tank will provide water for flushing toilet, with the tank storage for 18 days equalling: (268 m3/365 days)*(18 days) = 13.22 m3 For the hotel According to the figures in Chapter 3, the overall average water requirement at the hotel is 3000 m3. The quantity used to flush toilets, irrigate soil and clean amounts to roughly 53% of the hotels water requirement: roughly 1590 m2 per annum. This requirement cannot be covered in total by the RH alone. This being the case, the RH will be limited to cleaning and/or irrigating or to flushing toilets. Even within these limitations, there may not be sufficient rainwater for these tasks. Using the average daily requirement for toilet flushing: the tank storage = (3000 x 0.35) m3/365days x 18 = 51.79 m3 Using the average daily requirement for cleaning or irrigating: the tank storage = (3000 x (0.12 + 0.06)) m3/365days x 18 = 26.63 m3 Using the aforementioned EA (2003) data, a smaller size is optimal. This being the case, if the RH is used to flush toilets, the respective tank sizes for the hotel and the school are going to be 23 m3 and 14 m3. If the method of estimation used is the supply-side method (i.e. it is based upon capacity, overflow and drainage (see the tdix A)), the the optimal respective tank sizes for the hotel and the school will be 35 m3recomm3 m3 and 35 m3ing for these figures is represented bycalculations ad A-3 (seein Appendix A)The selection ultimately made may depend on a combination of these methods of calculation, as well as the price of the tankAfter this, th 4.2 Grey water recycling at the school and the hotel Metcalf and Eddy (1991) refer to two kinds of wastewater. These are grey and black wastewater. Black water has been flushed down toilets, passed through the drainage system and on to treatment plants. Black water is contaminated with more pollutants than grey water. Grey water accounts for all of the wastewater which has not been used to flush toilets (EA, 2003). It can be treated and then reused for flushing toilets or irrigating soil (Metcalf and Eddy, 1991). Both Waggett (2004) and the EA (2008) refer to grey water from washing machines, kitchen sinks and dishwashers as black wastewater, as it is heavily contaminated and can contain large amounts of grease and food particles. Figures 3.1 and 3.3 illustrate that the two buildings will produce grey water at the levels of 55% at the hotel and 32% at the school, 32% and al. (2007) nostate thatis typeg is treated usingrequires biologicalnt systems,by followed by sand filters andts, as the water is heavily contaminatedion because of the high levels treatmeused to flush toilets or irrigate soilThis treated water can be used for toilet flushing and grounwash basins were be colltic decreasing would occur. Collecteequires a physting oninfected sandsith disinfection and membranes suct et al, 2006). This treated watd to flushfor toilets flushing. Figure 4.3: Schematic of the grey water recycling system to be installed (Source: Birks et al., 2001) Grey water is of lower quality than harvested rainwater and always needs treatment before it is used; There areinotgenerally recognised official aegulations regarding grey waters standard of cleanliness before it can be reusedtoPidou et al., 2007) and individual nations decide upon their own minimum quality requirements. Fs it stands, the UK has no official regulations regarding wastewater usageUnfy wain ). Waggett (2004) nostates thahis lack of legislation is a limiting factor to grey and rainwater usage.one of the eyd rainf standards have been put forward by a number of organisations, complicating matters for those wishing to make use of these green solutionsThis makes a sufficient specificationt the subject have found that project planners should ideally set up The majority of the studies available conclude that it is best to operat level of of a health risk exists and what forms of water treatment they should make herefore, the level of treatment required. There are some highly d etailed research papdocor the water quality standards for non-potable water re and greywatergrey water) wn in Appendix B. For the project under consideration here, it would probably be best to gather and treat grey water for use in toilet flushingf Figures 3.2 and 3.3 display the grey water percentages from showers, baths and hand basins as being 28% for the hotel and 2% for the schools As the school produces relatively little grey water, it is probably best not to bother recycling it in the case of this building, for cost effectiveness purposesTrn the scrin it. He hotel pr a significant quantity of grey water, which will be worth reusing. According toTherefore, economically only the greywbe ey water is generallyeopriate technology for community buildings such as schools, libraries, places of worship and community centresà ¢Ã¢â€š ¬?. The health risks associated with This is because of the potential concerns wither, parthildren are likely to be presresponsible for this. cleanliness especially where children are exposed to the water and little greywatergrey watinn technology would no ve in the case ft According to Waggett (2004), non-potable (grey or RH) water can be utilised for sub-surface irrigation, as long as no spray mechanisms are involved. à ¢Ã¢â€š ¬Ã…“Direct reuseà ¢Ã¢â€š ¬? is another option in areas like laundries (e.g. reusing water from the final rinse for the next washs first rinse). This application may be included in the hotels design and implemented during construction, though many hotels outsource their clothes cleaning services. recycling shows the methodology for the design of the grey water recycling system. The hotels grey water will provide 80% of its total water requirement for flushing toilets (28% grey water compared to 35% needed for flushing), with potable water or rainwater automatically supplementing the produced rrecyclin collectio only at 2s insufficient tof theile (see Figure 4.1). recycling004) noteshows thatandit is possible wateh be used in one water setup, and while this increases the quantity of water collected from that which could be expected from a simple RH system, it creates a need for a larger tank to store all of the water and for a greater quantity of chemicals with which to treat the water, both of which will be costly for the projectand rainwater in the same watys 5.0 Discussion and quantification of options for water conservation at the development site Braithwaite (2006) posits that all developments that aim to be sustainable need to contribute positively to society, be sympathetic to their local environment and ensure that they are cost effective. These factors are referred to as the pillars of sustainable development (Hunt and Rogers, 2005). This part of the report evaluates the potential methods for decreasing the buildings water requirements in terms of their impact upon the aforementioned pillars of sustainable development. The cost effectiveness of the options If less water is required, then less money will be spent on sewage treatment and savings will also be made in terms of spending on water (Otterpohl, 2006). The savings on water will not necessarily be very large, as UK water prices are not high. The savings made by implementing the green technologies would need to be set against the cost of their implementation in order to work out how long it would take for them to financially justify the expenditure. The necessary predictions of expected usage would be difficult to make, particularly for the school building, which would have very low usage during holiday periods. In the case of the school, grey water would probably not be cost effective (as discussed earlier) and would probably need a very long time to make sufficient savings to cover is not co2003) estimate a 30% saving on water expenditure is needed to justify investment in the reuse of grey water and it is unlikely that this would be achieved at the schoolMoreover, at the se kitchen eyecyclis Grey water would, however, be cost effective in hotels; especially big hotels with en-suite accommodation, as customers would consume large quantities of water systems afihite bathrooms and powerful showers an expected part of modern hotels, water consumption is actually higher in the newer establishments, making recycling of non-potable water even more relevantUnlike the majoritutilise treated grey water for toilet flushing when it is busy and revert to its main supply when there are few customer, in order to avoid keeping the grey water in their tank for extended periods. This is common practice in countries with low rainfallrefore, greywatergrey water is The extra setup required to circulate the treated grey water around the hotel would need significant expenditure from those funding the project and this would have to be given serious thought before deciding whether it would pay off in the long term. Rain harvesting setups are fairly commonplace at UK schools, as the water is considered to be fairly clean and the running costs are not too. With a lot of water used for toilet flushing, there would be a need for a big tank at the school, which could lead to a big saving over. To carry out a similar harvesting operation, the hotel would require both a large harvesting area (on the roof) and sufficient room to keep the tank. This would probably not be workable for most hotels. Establishments with swimming pools might consider harvesting and treating water to use in their pool. Social costs The costs to society of these solutions would take the form of problems with their acceptability and/or their reliability (Hunt et al., 2006) (see Appendix C). Environmental costs Braithwaite (2006) views sustainability and environmental protection as being more or less the same thing, with an emphasis upon ensuring that the construction and the running of the buildings is not damaging to the local area going forward. To ensure this does not happen, evaluation of the likely negative externalities of the technologies put forward is needed. Water sustainability for the project might be measured in terms of factors such as impact on the climate, biological diversity and resource depletion. While all of these factors have an environmental aspect to them, climate effects can also create problems in economic terms as well as problems for society in general (Hunt et al., 2006). The recommended technologies need to be beneficial in terms of future sustainability, with emphasis placed on decreasing both the quantity of water that is wasted and the quantity that is obtained from the mains source. Integrated costs On most projects, planners would tend to opt for familiar solutions that are known to be effective over new ones which they might perceive as inherently risky and this might be a factor in the selection made here, particularly in the case of the school, given consideration of the involvement of children (Hunt et al., 2006). As well as the interests of the planners and developers, it is important perhaps most important to give consideration to how the solutions would impact upon the people ultimately using the facilities being discussed. With no official standards for the condition required of non-potable water before it can be used, careful planning is needed to make certain that no errors are made that could potentially cause harm to customers or students. Hotels often take the precaution of labelling water sources such as sinks that provide non-potable water. Another precaution, which might be made use of at the school, would be to use quality gpes (EA, 2008). Prior to selecting one of the options, the projects planners should assess how efficient they are by looking into both how secure and how durable their supply of water will be (Hunt et al., 2006). With the rainfall system being wholly reliant upon the weather, this is quite an insecure option, as unexpectedly dry weather will significantly harm the effectiveness of the solution. This might put off the planners, particularly in the case of the hotel, with grey water reuse preferred due to its greater regularity of supply, regardless of the changing seasons, climate or weather patterns recyclingal., 2006). Therefore 6.0 Conclusions and recommendations The report posits an approach to setting up a sustainable system for managing water at a brownfield development site where a hotel and a school are being constructed. The buildings water requirements are approximated from information provided from the exercise paper and CIRIA report no. C657. The report also considers two alternatives for green technologies to help ensure that the buildings have a sustainable water supply, namely the harvesting of rainfall and the reuse of grey water from the buildings recyclinglutions would both provide non-potable water, with the rainwater of a higher standard than the grey water, which would require treatment before it could be reintroduced to the water system, even for uses not involving human ingestion supplied from thes or regulations regarding RH or grey water quality in the United Kingdom, it would be best to utilise the water for functions such as sub-surface irrigation or flushingAs there are not agreed wateould provide sufficient water to fully supply these functions, but could still significantly supplement the water provided by the mains supplyIn addition, that all these uses can not be fully coven to analyse poteo, there iscription in order to identify the methods of qurnservation at the school and the hotel, ultimately recommending that. water produced by grey water treatment and RH should be utilised for toilet flushing, so as to make savings on water costs and sewage fees. the RH setup is better suited to the school in terms of sustainability, cost effectiveness and viability than the grey water reuse setup and should be implemented at the school with no grey water treatment operation introduced. grey water and RH setups should be implemented for the hotel, either in a combined system or separately, so as to make savings and improve the hotels water sustainability by supplying the establishments toilet flushing function. water costs and sewage fees are fairly cheap, whereas the costs of implementing either of the suggested green solutions are significantly higher, meaning that these technologies are not commonplace in the UK recyclingthe current situation, population growth and environmental changes are likely to create greater water scarcity and make these approaches to the provision of non-potable water far more common, with governments legislating in their support. However, the growi there is a need for the EA, the government or another relevant organisation to set up official regulations for non-potable water quality in the UK. Development of Sustainable Water Management System Development of Sustainable Water Management System 1.0 Introduction A regeneration project close to Bedford will see the construction of a hotel and a school, with both intended to be sustainable. Hunt et al. (2006) judge a developments sustainability based upon its impact upon the local environment, its cost effectiveness, both during and after construction, and also its impact upon society. These factors tend to relate, to varying degrees on different projects, to how sustainable the developments water usage is. Taking this into account, those designing and building the school and the hotel have put considerable time and effort into ensuring that the projects water management setup is from the very top of the line. The following report focuses on the design and implementation of the regeneration projects water management system, calculating the respective quantities of water required for the school and for the hospital to run effectively and evaluating the alternative green solutions available to ensure efficient use of water in the two buildings. Among the green technologies looked at, consideration will be given to collection, storage and usage of rainwater to supplement the water supply sourced from utilities companies. Recycled grey water will also be discussed as a possible means of saving water. Lastly, the report will look into methods of conserving water, explaining how they would be implemented and how effective they would be if utilised on this particular project. 2.0 Description of the Regeneration Project The school that is being constructed will be co-ed and will enrol up to 150 students, catering to children between the ages of six and twelve years old. The school will have a staff of sixteen: eight on full-time contracts, two providing maintenance services and the rest working on a part-time basis. The hotel that is being built will consist of fifty double-rooms and will take on four members of staff on a full-time basis. The schools roof will be made from pitched tiles, taking up approximately 385 m ­2, and approximately 600 m2 of smooth surface. The hotels roof will also be made from pitched tiles, but with no smooth surface. It will take up approximately 1,200 m2. 3.0 Estimating water requirements for the school and the hotel In order to come up with a water strategy, the water requirements of the two buildings must first be approximated. Bradford (2007) notes that for different kinds of end users, there are a variety of purposes that water can be used for, giving the example of the dissimilarity in the water usage patterns of domestic users compared with agricultural users. 3.1 Water requirements for the school The figures in Table 3.1 calculate the schools overall water consumption as being at 720 m3/year. Figure 3.1 breaks down the schools water consumption categorically, displaying the main uses to which water is put in terms of quantity. Flushing toilets takes up the largest proportion (36%) of water consumption (see Figure 3.1). 3.2 Water requirements for the hotel Hunt et al. (2006) note that there is great variation in the use of water at hotels. What consumption patterns there are tend to relate to water usage by the hotels guests, the presence or absence of a hotel swimming pool and the hotels star rating. As there is insufficient data regarding the hotels star rating and water consumption, a water usage estimate of 30 m3/bed space/year is made, as this is displayed in Table 3.2 (Waggett and Arotsky, 2006) to be the typical consumption in hotels without a rating that do not have swimming pools. With the average requirement of water estimated at 30 m3/bed space/year and with a total of fifty double-rooms, total demand can be approximated to be = 30*50*2 = 3000 m3. Hotels use their water supply for bathing, flushing toilets, drinking, cooking, cleaning and gardening. With no data available which can be used to break down water usage into its constituent elements, this is estimated using average UK domestic use (see Figure 3.2) and modified UK hotel use, based on single occupants (see Figure 3.2). 4.0 Non-potable water supply options for the school and the hotel Hastings (2006) differentiates between water that is fit for drinking, known as à ¢Ã¢â€š ¬Ã‹Å"potable water, and à ¢Ã¢â€š ¬Ã‹Å"non-potable water which, while it is not fit for ingestion, may still be utilised to flush toilets, for cleaning vehicles, buildings or clothes (in washing machines) or to irrigate land. While all non-potable water fails to meet the minimum required standards for drinking water, Hastings makes a further distinction between treated non-potable water, known as green water, and untreated non-potable water, referred to as grey water. 4.1 Rainwater harvesting (RH) The EA (2003) notes that rainwater collection may occur by gathering the water from roofs or from hard surfaces such as roads using down pipes (see Figure A-1 in the Appendix). The rainwater gathered can be utilised for any number of non-potable water uses. An approximation will be made here of the expected rainwater harvest from the two buildings being constructed. The rainwater harvests quality varies with elements from outside, like the amount of leaves or bird droppings contaminating the harvest. The impact of these elements can be lessened with the use of a protective filter to cover the rainwater outlet (Cornwall Energy Efficiency Advice Centre, 2007). The EA (2003) also notes that rainwater is of a good enough standard to not need treatment after it has been collected, before it can be used. The gathered water will be kept in an over-ground plastic tank, with its placement selected so as to minimise bacteria growth in hot weather, while also minimising frost when the weather is cold. Line filters will also be put in place. With the right choice of filter and of placement, bad smells and water discolouration can be lessened. 4.1.1 Determination of the quantity of gatherable rainwater for the hotel and The school Accurately calculating the best quantity of gatherable rainwater for the two buildings calls for a plan of the roofs catchment areas and also for rainfall data relating to the local area (see Figure 4.1) (covering the previous 20 years) It is not possible to gather all of the rain that falls on the buildings and transfer it to the plastic container in its entirety. Usually, rainfall harvests lose something in the region of 10%-60% of the water, varying with the kind of roof in question, the drainage coefficient of the material it has been made from (see Table 1) and the filter efficiency: always à ¢Ã¢â€š ¬Ã…“0.9à ¢Ã¢â€š ¬?. It is also possible to lose rainwater if the container it collects in overflows due to heavy rainfall or low water usage (ibid, 2003). Table 4.1: Drainage coefficient for different roof types Roof type Runoff coefficient Pitched roof tiles 0.75 0.9 Flat roof with smooth tiles 0.5 Flat roof with gravel layer 0.4 0.5 (Source: EA, 2003) Based on the aforementioned data, it is possible to work out the potential rainfall harvest in a particular location by inputting the data into this formula (EA, 2008): Q = AAR x TCA x RC x FC where Q = Annual Gatherable Rainfall (litres) AAR = Annual Average Rainfall (mm/yr) TCA = Total Catchment Area (m2) RC = Runoff Coefficient FC = Filter Coefficient 1. For the school As, logically, a larger roof will allow for the collection of a greater quantity of rainwater, it is important to be aware of the roof area. The roof surface areas and their construction materials are: Pitched roof tiles 600 m2 Flat roof (smooth surface) 385 m2 According to Table 4.1, the minimum possible RC for pitched roof tiles is 0.75, while the RC for smooth surface roofs is 0.5 AAR = Annual Average Rainfall (mm/yr) =à ¢Ã‹â€ Ã¢â‚¬Ëœ Average Rainfall (mm) for the 12 Month period illustrated by Figure 4.1 = 573mm The Annual Collectable Rainfall (litres), Q = ((600 m2 X (573 mm) X 0.75) + (385 m2 X (573 mm) X 0.5)) X 0.9 = 331,337.25 litres per annum. = 331.34 m3 per annum. This is a lower value than that of the predicted total annual water demand for the school. 2. For the hotel The hotels roof area is 1,200 m2, entirely made from pitched roof tiles. Q = 1,200 X 573 X 0.75 X 0.9 = 464,130 litres per annum = 464.13 m3per annum. This value also falls below predicted annual water demand for the hotel. Table A-1 (see Appendix A) approximates the monthly rainfall harvest for the two buildings, using the aforementioned equation and using the RC of pitched roof tiles. The figures for the predicted rainfall harvest and the predicted water requirements point to a shortfall in the ability of the rainwater to fulfil the projects water requirements. However, the rainwater may still play a significant role, perhaps covering the two buildings toilet flushing needs, for instance. 4.1.2 Sizing the storage tank in the RH system for the two buildings The EA (2003) notes that the storage tanks purchase price is the most expensive element of setting up the RH system and so deciding upon the right size for it is very important. The biggest tank will not necessarily be the most efficient in the long run and so it is important to work out the optimal size, so that the buildings can harvest sufficient rainwater without overspending. The quantity of water that is kept in the tank should ideally approach the quantity that is required to service the two buildings. The choice of tank must account for price, size and a minimum of two water overflows each year, in order to get rid of unwanted objects in the tank-water. The project planners may also want to invest in a first flush device (Well, 2003) to ensure that the initial water flow, which will contain debris that has collected on the roof, does not enter the tank, keeping its contents relatively clean. The makers and retailers of the rainfall harvest setup will have means of determining the best tank size for the project. In fact, some of them have applications available for visitors to their websites to work out the optimum size for their needs (e.g. Klargesters Envireau products, available at www.klargester.com) and these are handy for making an initial estimate of how much they need to spend. It is best for the planners to go on to discuss this choice with experts in this area. Figure 4.2: Water balance for approximation of rainwater storage capacity The EA (2003) notes that the capacity needed will vary according to elements including rainfall patterns, catchment areas, demand patterns, retention time, cost of parts and the cost of and access to alternative supplies. The Development Technology Unit (2008) also states that the level of capacity needed will be based upon several elements, such as weather and rain data, roof surface area, RC and data regarding the number of consumers and the amount of water they use on average. It goes on to suggest several means of setting the size of system parts: Method 1 the demand-side approach (see Appendix A). Method 2 calculating the size of the tank based on elements such as storage capacity, overflow and drainage (the supply-side approach) (see Appendix A). Method 3 computer model (see Appendix A). The methods differ in terms of how sophisticated and how complex they are. Some of them can easily be undertaken by people without specialist knowledge, whereas some need specialists familiar with complicated software. The major elements contributing to the method selected include: the size and the complexity of the system and its parts the availability of the components that are necessary to operate using a specific method (e.g. computers) the required skills and technical knowledge/training among the practitioners/designers. Also, according to the EA (2008), tank size tends to be based upon either the capacity required for 18 days or a 5% share of the annual yield (whichever of the two is lower). This method will be combined with the supply-side method to determine the tank capacity for this project (see Appendix A). 1. Calculating the optimal tank size based upon the predicted rain yield: The EA (2003) formula for working out the best tank capacity for the rainfall harvest setup is as follows: Tank capacity (litres) = Roof area (m2) x drainage factor x filter efficiency x annual rainfall (mm) x 0.05 For the school Optimal tank capacity (litres) = (600* 0.75* 0.9* 573 mm*0.05) + (385*0.5* 0.9* 573 mm*0.05) = 16566.86 litres = 16.57 m3 For the hotel Optimal tank capacity (litres) = (1,200* 0.75* 0.9* 573 mm*0.05) = 23206.5 litres = 23.21 m3 2. Calculating the optimal tank capacity using the idea of holding 18days- worth of demand: Collection tank volume = days storage x average daily demand For the school The à ¢Ã¢â€š ¬Ã‹Å"Estimating water demands for the hotel and school section and the figures in Chapter 3 show that the overall quantity of water used to flush toilets, irrigate soil and clean is 612 m3 per annum for the school building. This exceeds the estimated annual rainfall harvest. This being the case, the RH tank will provide water for flushing toilet, with the tank storage for 18 days equalling: (268 m3/365 days)*(18 days) = 13.22 m3 For the hotel According to the figures in Chapter 3, the overall average water requirement at the hotel is 3000 m3. The quantity used to flush toilets, irrigate soil and clean amounts to roughly 53% of the hotels water requirement: roughly 1590 m2 per annum. This requirement cannot be covered in total by the RH alone. This being the case, the RH will be limited to cleaning and/or irrigating or to flushing toilets. Even within these limitations, there may not be sufficient rainwater for these tasks. Using the average daily requirement for toilet flushing: the tank storage = (3000 x 0.35) m3/365days x 18 = 51.79 m3 Using the average daily requirement for cleaning or irrigating: the tank storage = (3000 x (0.12 + 0.06)) m3/365days x 18 = 26.63 m3 Using the aforementioned EA (2003) data, a smaller size is optimal. This being the case, if the RH is used to flush toilets, the respective tank sizes for the hotel and the school are going to be 23 m3 and 14 m3. If the method of estimation used is the supply-side method (i.e. it is based upon capacity, overflow and drainage (see the tdix A)), the the optimal respective tank sizes for the hotel and the school will be 35 m3recomm3 m3 and 35 m3ing for these figures is represented bycalculations ad A-3 (seein Appendix A)The selection ultimately made may depend on a combination of these methods of calculation, as well as the price of the tankAfter this, th 4.2 Grey water recycling at the school and the hotel Metcalf and Eddy (1991) refer to two kinds of wastewater. These are grey and black wastewater. Black water has been flushed down toilets, passed through the drainage system and on to treatment plants. Black water is contaminated with more pollutants than grey water. Grey water accounts for all of the wastewater which has not been used to flush toilets (EA, 2003). It can be treated and then reused for flushing toilets or irrigating soil (Metcalf and Eddy, 1991). Both Waggett (2004) and the EA (2008) refer to grey water from washing machines, kitchen sinks and dishwashers as black wastewater, as it is heavily contaminated and can contain large amounts of grease and food particles. Figures 3.1 and 3.3 illustrate that the two buildings will produce grey water at the levels of 55% at the hotel and 32% at the school, 32% and al. (2007) nostate thatis typeg is treated usingrequires biologicalnt systems,by followed by sand filters andts, as the water is heavily contaminatedion because of the high levels treatmeused to flush toilets or irrigate soilThis treated water can be used for toilet flushing and grounwash basins were be colltic decreasing would occur. Collecteequires a physting oninfected sandsith disinfection and membranes suct et al, 2006). This treated watd to flushfor toilets flushing. Figure 4.3: Schematic of the grey water recycling system to be installed (Source: Birks et al., 2001) Grey water is of lower quality than harvested rainwater and always needs treatment before it is used; There areinotgenerally recognised official aegulations regarding grey waters standard of cleanliness before it can be reusedtoPidou et al., 2007) and individual nations decide upon their own minimum quality requirements. Fs it stands, the UK has no official regulations regarding wastewater usageUnfy wain ). Waggett (2004) nostates thahis lack of legislation is a limiting factor to grey and rainwater usage.one of the eyd rainf standards have been put forward by a number of organisations, complicating matters for those wishing to make use of these green solutionsThis makes a sufficient specificationt the subject have found that project planners should ideally set up The majority of the studies available conclude that it is best to operat level of of a health risk exists and what forms of water treatment they should make herefore, the level of treatment required. There are some highly d etailed research papdocor the water quality standards for non-potable water re and greywatergrey water) wn in Appendix B. For the project under consideration here, it would probably be best to gather and treat grey water for use in toilet flushingf Figures 3.2 and 3.3 display the grey water percentages from showers, baths and hand basins as being 28% for the hotel and 2% for the schools As the school produces relatively little grey water, it is probably best not to bother recycling it in the case of this building, for cost effectiveness purposesTrn the scrin it. He hotel pr a significant quantity of grey water, which will be worth reusing. According toTherefore, economically only the greywbe ey water is generallyeopriate technology for community buildings such as schools, libraries, places of worship and community centresà ¢Ã¢â€š ¬?. The health risks associated with This is because of the potential concerns wither, parthildren are likely to be presresponsible for this. cleanliness especially where children are exposed to the water and little greywatergrey watinn technology would no ve in the case ft According to Waggett (2004), non-potable (grey or RH) water can be utilised for sub-surface irrigation, as long as no spray mechanisms are involved. à ¢Ã¢â€š ¬Ã…“Direct reuseà ¢Ã¢â€š ¬? is another option in areas like laundries (e.g. reusing water from the final rinse for the next washs first rinse). This application may be included in the hotels design and implemented during construction, though many hotels outsource their clothes cleaning services. recycling shows the methodology for the design of the grey water recycling system. The hotels grey water will provide 80% of its total water requirement for flushing toilets (28% grey water compared to 35% needed for flushing), with potable water or rainwater automatically supplementing the produced rrecyclin collectio only at 2s insufficient tof theile (see Figure 4.1). recycling004) noteshows thatandit is possible wateh be used in one water setup, and while this increases the quantity of water collected from that which could be expected from a simple RH system, it creates a need for a larger tank to store all of the water and for a greater quantity of chemicals with which to treat the water, both of which will be costly for the projectand rainwater in the same watys 5.0 Discussion and quantification of options for water conservation at the development site Braithwaite (2006) posits that all developments that aim to be sustainable need to contribute positively to society, be sympathetic to their local environment and ensure that they are cost effective. These factors are referred to as the pillars of sustainable development (Hunt and Rogers, 2005). This part of the report evaluates the potential methods for decreasing the buildings water requirements in terms of their impact upon the aforementioned pillars of sustainable development. The cost effectiveness of the options If less water is required, then less money will be spent on sewage treatment and savings will also be made in terms of spending on water (Otterpohl, 2006). The savings on water will not necessarily be very large, as UK water prices are not high. The savings made by implementing the green technologies would need to be set against the cost of their implementation in order to work out how long it would take for them to financially justify the expenditure. The necessary predictions of expected usage would be difficult to make, particularly for the school building, which would have very low usage during holiday periods. In the case of the school, grey water would probably not be cost effective (as discussed earlier) and would probably need a very long time to make sufficient savings to cover is not co2003) estimate a 30% saving on water expenditure is needed to justify investment in the reuse of grey water and it is unlikely that this would be achieved at the schoolMoreover, at the se kitchen eyecyclis Grey water would, however, be cost effective in hotels; especially big hotels with en-suite accommodation, as customers would consume large quantities of water systems afihite bathrooms and powerful showers an expected part of modern hotels, water consumption is actually higher in the newer establishments, making recycling of non-potable water even more relevantUnlike the majoritutilise treated grey water for toilet flushing when it is busy and revert to its main supply when there are few customer, in order to avoid keeping the grey water in their tank for extended periods. This is common practice in countries with low rainfallrefore, greywatergrey water is The extra setup required to circulate the treated grey water around the hotel would need significant expenditure from those funding the project and this would have to be given serious thought before deciding whether it would pay off in the long term. Rain harvesting setups are fairly commonplace at UK schools, as the water is considered to be fairly clean and the running costs are not too. With a lot of water used for toilet flushing, there would be a need for a big tank at the school, which could lead to a big saving over. To carry out a similar harvesting operation, the hotel would require both a large harvesting area (on the roof) and sufficient room to keep the tank. This would probably not be workable for most hotels. Establishments with swimming pools might consider harvesting and treating water to use in their pool. Social costs The costs to society of these solutions would take the form of problems with their acceptability and/or their reliability (Hunt et al., 2006) (see Appendix C). Environmental costs Braithwaite (2006) views sustainability and environmental protection as being more or less the same thing, with an emphasis upon ensuring that the construction and the running of the buildings is not damaging to the local area going forward. To ensure this does not happen, evaluation of the likely negative externalities of the technologies put forward is needed. Water sustainability for the project might be measured in terms of factors such as impact on the climate, biological diversity and resource depletion. While all of these factors have an environmental aspect to them, climate effects can also create problems in economic terms as well as problems for society in general (Hunt et al., 2006). The recommended technologies need to be beneficial in terms of future sustainability, with emphasis placed on decreasing both the quantity of water that is wasted and the quantity that is obtained from the mains source. Integrated costs On most projects, planners would tend to opt for familiar solutions that are known to be effective over new ones which they might perceive as inherently risky and this might be a factor in the selection made here, particularly in the case of the school, given consideration of the involvement of children (Hunt et al., 2006). As well as the interests of the planners and developers, it is important perhaps most important to give consideration to how the solutions would impact upon the people ultimately using the facilities being discussed. With no official standards for the condition required of non-potable water before it can be used, careful planning is needed to make certain that no errors are made that could potentially cause harm to customers or students. Hotels often take the precaution of labelling water sources such as sinks that provide non-potable water. Another precaution, which might be made use of at the school, would be to use quality gpes (EA, 2008). Prior to selecting one of the options, the projects planners should assess how efficient they are by looking into both how secure and how durable their supply of water will be (Hunt et al., 2006). With the rainfall system being wholly reliant upon the weather, this is quite an insecure option, as unexpectedly dry weather will significantly harm the effectiveness of the solution. This might put off the planners, particularly in the case of the hotel, with grey water reuse preferred due to its greater regularity of supply, regardless of the changing seasons, climate or weather patterns recyclingal., 2006). Therefore 6.0 Conclusions and recommendations The report posits an approach to setting up a sustainable system for managing water at a brownfield development site where a hotel and a school are being constructed. The buildings water requirements are approximated from information provided from the exercise paper and CIRIA report no. C657. The report also considers two alternatives for green technologies to help ensure that the buildings have a sustainable water supply, namely the harvesting of rainfall and the reuse of grey water from the buildings recyclinglutions would both provide non-potable water, with the rainwater of a higher standard than the grey water, which would require treatment before it could be reintroduced to the water system, even for uses not involving human ingestion supplied from thes or regulations regarding RH or grey water quality in the United Kingdom, it would be best to utilise the water for functions such as sub-surface irrigation or flushingAs there are not agreed wateould provide sufficient water to fully supply these functions, but could still significantly supplement the water provided by the mains supplyIn addition, that all these uses can not be fully coven to analyse poteo, there iscription in order to identify the methods of qurnservation at the school and the hotel, ultimately recommending that. water produced by grey water treatment and RH should be utilised for toilet flushing, so as to make savings on water costs and sewage fees. the RH setup is better suited to the school in terms of sustainability, cost effectiveness and viability than the grey water reuse setup and should be implemented at the school with no grey water treatment operation introduced. grey water and RH setups should be implemented for the hotel, either in a combined system or separately, so as to make savings and improve the hotels water sustainability by supplying the establishments toilet flushing function. water costs and sewage fees are fairly cheap, whereas the costs of implementing either of the suggested green solutions are significantly higher, meaning that these technologies are not commonplace in the UK recyclingthe current situation, population growth and environmental changes are likely to create greater water scarcity and make these approaches to the provision of non-potable water far more common, with governments legislating in their support. However, the growi there is a need for the EA, the government or another relevant organisation to set up official regulations for non-potable water quality in the UK.